:root {
  --paper: #f1eee7;
  --ink: #17231e;
  --muted: #68736d;
  --line: rgba(23, 35, 30, 0.18);
  --accent: #8d3e2f;
  --accent-dark: #6d2c20;
  --forest: #203a30;
  --serif: Georgia, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --content-max: 1280px;
  --page-gutter: clamp(28px, 5vw, 72px);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
}

a {
  color: inherit;
}

.site-header,
main,
footer {
  width: min(calc(100% - (2 * var(--page-gutter))), var(--content-max));
  margin-inline: auto;
}

.site-header {
  min-height: 96px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid var(--line);
}

.wordmark {
  display: flex;
  flex-direction: column;
  width: max-content;
  color: var(--ink);
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 700;
  line-height: 0.78;
  letter-spacing: -0.06em;
  text-decoration: none;
}

.wordmark span:last-child {
  margin-left: 12px;
}

.header-link {
  padding-bottom: 6px;
  border-bottom: 1px solid var(--ink);
  font-size: 13px;
  font-weight: 650;
  letter-spacing: 0.04em;
  text-decoration: none;
}

.hero {
  min-height: 640px;
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(320px, 0.65fr);
  align-items: center;
  gap: clamp(52px, 6vw, 92px);
  padding: 58px 0 82px;
}

.hero-copy {
  max-width: 760px;
}

.eyebrow {
  margin: 0 0 24px;
  color: var(--accent);
  font-size: 11px;
  font-weight: 750;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  max-width: 760px;
  margin-bottom: 28px;
  font-family: var(--serif);
  font-size: clamp(58px, 5.65vw, 82px);
  font-weight: 400;
  line-height: 0.97;
  letter-spacing: -0.058em;
}

.hero-intro {
  max-width: 600px;
  margin-bottom: 32px;
  color: #445149;
  font-family: var(--serif);
  font-size: clamp(18px, 1.45vw, 22px);
  line-height: 1.48;
}

.primary-cta {
  display: inline-flex;
  align-items: center;
  gap: 34px;
  padding: 17px 22px;
  background: var(--accent);
  color: #fffaf3;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.025em;
  text-decoration: none;
  transition: background 180ms ease, transform 180ms ease;
}

.primary-cta:hover {
  background: var(--accent-dark);
  transform: translateY(-2px);
}

.hero-mark {
  position: relative;
  width: 100%;
  max-width: 390px;
  aspect-ratio: 0.78;
  justify-self: end;
  background: var(--forest);
  color: #e9dfd0;
  overflow: hidden;
}

.hero-mark::before {
  content: "";
  position: absolute;
  inset: 22px;
  border: 1px solid rgba(233, 223, 208, 0.3);
}

.mark-j,
.mark-m {
  position: absolute;
  font-family: var(--serif);
  font-size: clamp(144px, 16vw, 224px);
  font-weight: 400;
  line-height: 1;
  letter-spacing: -0.1em;
}

.mark-j {
  top: 1%;
  left: 11%;
}

.mark-m {
  right: 7%;
  bottom: -7%;
  color: #c9b99f;
}

.mark-line {
  position: absolute;
  top: 16%;
  right: 15%;
  width: 1px;
  height: 68%;
  background: rgba(233, 223, 208, 0.42);
  transform: rotate(34deg);
  transform-origin: top;
}

.principles {
  display: grid;
  grid-template-columns: 0.78fr 1.7fr;
  gap: clamp(54px, 7vw, 96px);
  padding: 112px 0;
  border-top: 1px solid var(--line);
}

h2 {
  font-family: var(--serif);
  font-size: clamp(42px, 5vw, 76px);
  font-weight: 400;
  line-height: 1.02;
  letter-spacing: -0.055em;
}

.principle-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 34px;
}

.principle-grid article {
  padding-top: 18px;
  border-top: 2px solid var(--ink);
}

.number {
  color: var(--accent);
  font-family: var(--serif);
  font-size: 14px;
}

h3 {
  margin: 46px 0 16px;
  font-family: var(--serif);
  font-size: 25px;
  font-weight: 400;
  line-height: 1.16;
  letter-spacing: -0.025em;
}

.principle-grid p,
.fit-copy > p:last-child,
.conversation > p {
  color: var(--muted);
  font-size: 15px;
  line-height: 1.72;
}

.fit {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(72px, 9vw, 132px);
  margin-inline: calc(50% - 50vw);
  padding: 112px max(var(--page-gutter), calc((100vw - var(--content-max)) / 2));
  background: var(--forest);
  color: #f3ece1;
}

.fit .eyebrow {
  color: #d89a87;
}

.fit-copy > p:last-child {
  max-width: 560px;
  color: #bdc6c0;
}

.fit-list {
  margin: 25px 0 0;
  padding: 0;
  list-style: none;
}

.fit-list li {
  display: flex;
  align-items: center;
  min-height: 82px;
  border-top: 1px solid rgba(243, 236, 225, 0.22);
  font-family: var(--serif);
  font-size: clamp(20px, 2vw, 29px);
  line-height: 1.2;
}

.fit-list li:last-child {
  border-bottom: 1px solid rgba(243, 236, 225, 0.22);
}

.conversation {
  max-width: 970px;
  padding: 128px 0 144px;
}

.conversation h2 {
  margin-bottom: 32px;
}

.conversation > p {
  max-width: 610px;
  margin-bottom: 52px;
  font-family: var(--serif);
  font-size: 21px;
  line-height: 1.55;
}

.conversation > a {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px 0;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  font-family: var(--serif);
  font-size: clamp(24px, 3.7vw, 48px);
  letter-spacing: -0.035em;
  text-decoration: none;
}

footer {
  display: grid;
  grid-template-columns: 0.5fr 1.5fr 1fr;
  align-items: end;
  gap: 30px;
  padding: 48px 0;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 12px;
  line-height: 1.5;
}

.wordmark-small {
  color: var(--ink);
  font-size: 18px;
}

footer p {
  margin: 0;
}

.footer-meta {
  display: flex;
  justify-content: flex-end;
  gap: 24px;
}

@media (max-width: 900px) {
  .hero {
    min-height: auto;
    grid-template-columns: 1fr;
    gap: 60px;
  }

  .hero-mark {
    width: min(72%, 440px);
    justify-self: end;
  }

  .principles,
  .fit {
    grid-template-columns: 1fr;
  }

  .principle-grid {
    gap: 18px;
  }
}

@media (max-width: 640px) {
  :root {
    --page-gutter: 20px;
  }

  .site-header {
    min-height: 76px;
  }

  .wordmark {
    font-size: 21px;
  }

  .header-link {
    padding-bottom: 4px;
    font-size: 10px;
    letter-spacing: 0.035em;
  }

  .hero {
    gap: 46px;
    padding: 44px 0 68px;
  }

  .eyebrow {
    margin-bottom: 18px;
    font-size: 9px;
    line-height: 1.4;
  }

  h1 {
    margin-bottom: 24px;
    font-size: clamp(43px, 13vw, 56px);
    line-height: 0.98;
    letter-spacing: -0.055em;
  }

  .hero-intro {
    margin-bottom: 28px;
    font-size: 18px;
    line-height: 1.48;
  }

  .primary-cta {
    width: 100%;
    justify-content: space-between;
    gap: 18px;
    padding: 16px 18px;
  }

  .hero-mark {
    width: 100%;
    max-width: none;
    aspect-ratio: 1.18;
  }

  .hero-mark::before {
    inset: 16px;
  }

  .mark-j,
  .mark-m {
    font-size: clamp(128px, 42vw, 174px);
  }

  .mark-j {
    top: -5%;
    left: 12%;
  }

  .mark-m {
    right: 8%;
    bottom: -17%;
  }

  .mark-line {
    top: 10%;
    right: 22%;
    height: 78%;
  }

  .principles {
    padding: 76px 0;
  }

  .principle-grid {
    grid-template-columns: 1fr;
  }

  .principle-grid article + article {
    margin-top: 32px;
  }

  h3 {
    margin-top: 26px;
  }

  .fit {
    gap: 46px;
    padding-block: 76px;
  }

  .conversation {
    padding: 84px 0 96px;
  }

  .conversation > a {
    gap: 16px;
    font-size: 19px;
    overflow-wrap: anywhere;
  }

  footer {
    grid-template-columns: 1fr;
    align-items: start;
  }

  .footer-meta {
    justify-content: flex-start;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
  }
}